Linkedin Profile Optimization

Welcome!

This questionnaire is 75+ questions and can take an hour or more to fully complete.

ALL of the fields are optional – feel free to skip any field, especially if that content is already on your live LinkedIn Profile!

That said, if at any point you get bored or are tired of filling out this form – please hit "Submit" and then your Account Manager will reach out to help you complete this at a later date.

Remember to have fun with this! The more your personality shines through, the more engaging your profile will be to your target audience.

You can Save and Continue this form at a later date, just hit the aptly named "Save & Continue" button to the right of the "Submit" button

Basic Info

Name

First Last

Company

Required

Work Email

Required

Linkedin Login Email

Optional

Linkedin Password

Optional

Linkedin Password Confirm

Optional

Goals

To help create an effective social profile, we need to learn a bit about you and your goals.

What is your primary goal(s) in setting up your LinkedIn Profile?

What is your primary goal(s) in setting up your LinkedIn Profile? As a primary goal are you focusing on sharing great content from others, creating your own or a hybrid? Do you prefer written content, audio, video or other formats? We know all matter – but one will be primary.

Who is your target audience?

Who is your target audience? You may reach across many audiences over times as we do in the offine world. However, who does your profile need to speak to — clients? Prospects? Influencers? Etc…

What theme are you presenting to your audience?

What theme are you presenting to your audience? Its important to identify the personal you as it is represented to the business world. Distinguishing yourself is equally as important in the digital world. Tell us how you differentiate yourself here.

Photo

A professional photo is absolutely essential. If you don’t have one you should get one completed.

Do you have a photo on your LinkedIn Profile?

Yes

Is the photo polished (professional context) and approachable (personable)?

Yes

Is the image presented in the photo consistent with the rest of your profile?

Is the image presented in the photo consistent with the rest of your profile? Would someone read your profile and think, “Yes, the person in the photo matches my expectation based on what I'm reading?"

Yes

Photo Upload

Photo Upload. If you already have a photo(s) please upload them here. Feel free to upload multiple files if you would like our recommendation on which one to pick

Drop files here or

Accepted file types: jpg, jpeg, tif, tiff, png, gif, Max. file size: 50 MB.

Profile Header Area

Profile Header Area. (Name, Headline, Industry, Location) This is the first thing people tend to notice about you and what frames the rest of their experience on your profile. In the case of search results, this is the only written information people will have about you.

Name :: Is the name on your profile the same one you use on a day-to-day basis?

Yes

Headline :: Is your profile headline set to your current job title and company?

Yes

Headline :: If yes, is your job title something that will make sense to your clients (meaning the people you serve), or will require more direct language?

Yes

Headline :: Are you allowed to customize your headline as per compliance guidelines?

Yes

Define Your Target Audience

Any specific keywords you wish to rank for on LinkedIn

Any specific keywords you wish to rank for on LinkedIn. Please list at least 3, the more, the better.

Target Audience Keywords

Target Audience Keywords. Please list at least 3, the more, the better.

What are the main services your provide?

What are the main services your provide? Please list at least 3, the more, the better.

Of those services, which one(s) should we focus on?

Do you have any specific skills or specialties?

Do you have any specific skills or specialties? Please list at least 3, the more, the better.

Do you target any specific industries or types of clients?

Do you target any specific industries or types of clients? Please list at least 3, the more, the better.

Do you target any specific locations? (Ex: National, Regional, State, Area, County, City or Neighborhood?)

Do you target any specific locations? (Ex: National, Regional, State, Area, County, City or Neighborhood?) Please list at least 3, the more, the better.

Where do you live and where do you spend the majority of your time?

Where do you live and where do you spend the majority of your time? Please list at least 3, the more, the better.

Contact Information

Website Links

Website Links. You can add links to your LinkedIn profile that will send visitors to other online sites. This will help direct them to relevant information and can help brand you more fully. (Examples: Website, Bio, Your Meet the Team page, Personal Website, YouTube, Social Media Links, etc.)

Link Name

URL Address

Custom Profile URL :: Have you customized your LinkedIn Profile URL address to make it easily sharable?

Yes

Custom Profile URL :: What is your middle initial if your first/last name combo is taken?

Email :: Do you wish to share your work email address?

Yes

Phone :: Do you wish to share your work phone number(s)?

Yes

Visible Phone Numbers

Visible Phone Numbers. Feel free to list as many phone numbers as you would like; direct, mobile, toll-free, extensions, etc.

Type of Phone

Phone Number

Summary

Use the following script to help create a short, to-the-point, professional personal statement that is both differentiated & aligned with the company.

Describe what you do on a day-to-day basis in two sentences, without using technical jargon:

What is it about what you do or how your company operates that resonates the most for you?

Do you want to share a personal statement on your LinkedIn profile to help your readers connect with you as an individual?

Do you want to share a personal statement on your LinkedIn profile to help your readers connect with you as an individual? Sharing a small amount of personal information on your LinkedIn profile can help humanize you and allow others to make a connection with you. You don’t have to share everything, just a piece of information that you would feel comfortable sharing with business colleagues in a professional environment.

Yes

What is an activity(s) you enjoy in your time outside of the office?

What is a favorite memory/experience/aspiration in that activity?

Have you published anything?

Have you published anything? Include names of blogs, printed articles, ebooks or anything that we can share. What year they were published, links to content, etc.

Experience

Providing information about your experience can make it easy for others to see what makes you great today. Consider "going back" at least 10-15 years. In the case of promotions, if the hops were rapid, create one position with the highest title achieved, and use the description area to describe the career ascension. If each job was significant, consider creating a different position just for it.

Current Position

Official Job Title

Desired Visible Job Title on LinkedIn

How long have you been in this role?

Start Date

End Date

Did you hold any other roles in the company before your current position?

Yes

If Yes :: Title(s), Start Date(s), End Date(s), etc.

Do you wish to add Previous Positions?

Add Previous Position #1

Add Previous Position #2

Previous Position #1

Official Job Title

Company Name

How long were you in this role?

Start Date

End Date

Describe what you did on a day-to-day basis in two sentences, without using technical jargon:

Describe what you liked most about this job/company

Describe what your company did

Previous Position #2

Official Job Title

Company Name

How long were you in this role?

Start Date

End Date

Describe what you did on a day-to-day basis in two sentences, without using technical jargon:

Describe what you liked most about this job/company

Describe what your company did

Education, Organizations & Certifications

Great for contacts who share your Alma Mater or Outside Activities

Do you want to list your education (undergraduate or graduate work)?

Yes

Education List

Education List. Please list as many as you would like

School

Major / Focus

Start Date

End Date

Do you want to list any organizations, charities or groups that you belong to?

Yes

Organization List

Organization List. Please list as many as you would like

Name

Role

Start Date

End Date

Do you want to list any Certifications, Awards or Achievements?

Yes

Certifications List

Certifications List. Please list as many as you would like

Type

Name

Date

Description

Submit

Feel free to go back and review your answers or hit "Submit" below to complete the form.

CAPTCHA

Linkedin Profile Optimization

Welcome!

You can Save and Continue this form at a later date, just hit the aptly named "Save & Continue" button to the right of the "Submit" button

Basic Info

Goals

Photo

Profile Header Area

Define Your Target Audience

Contact Information

Summary

Experience

Current Position

Previous Position #1

Previous Position #2

Education, Organizations & Certifications

Submit

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