Linkedin Profile Optimization 1 Introduction2 Basic Info3 Goals4 Photo5 Profile Header6 Target Audience7 Contact Info8 Summary9 Experience10 Education, Organizations & Certifications11 Submit Button Welcome!This questionnaire is 75+ questions and can take an hour or more to fully complete. ALL of the fields are optional – feel free to skip any field, especially if that content is already on your live LinkedIn Profile! That said, if at any point you get bored or are tired of filling out this form – please hit "Submit" and then your Account Manager will reach out to help you complete this at a later date. Remember to have fun with this! The more your personality shines through, the more engaging your profile will be to your target audience. The "Submit" button is on the final page! Basic InfoName First Last CompanyRequiredWork EmailRequired Linkedin Login EmailOptional Linkedin PasswordOptionalLinkedin Password ConfirmOptional GoalsTo help create an effective social profile, we need to learn a bit about you and your goals.What is your primary goal(s) in setting up your LinkedIn Profile?What is your primary goal(s) in setting up your LinkedIn Profile? As a primary goal are you focusing on sharing great content from others, creating your own or a hybrid? Do you prefer written content, audio, video or other formats? We know all matter – but one will be primary. Who is your target audience?Who is your target audience? You may reach across many audiences over times as we do in the offine world. However, who does your profile need to speak to — clients? Prospects? Influencers? Etc… What theme are you presenting to your audience?What theme are you presenting to your audience? Its important to identify the personal you as it is represented to the business world. Distinguishing yourself is equally as important in the digital world. Tell us how you differentiate yourself here. PhotoA professional photo is absolutely essential. If you don’t have one you should get one completed.Do you have a photo on your LinkedIn Profile?Do you have a photo on your LinkedIn Profile? Yes No Is the photo polished (professional context) and approachable (personable)?Is the photo polished (professional context) and approachable (personable)? Yes No Is the image presented in the photo consistent with the rest of your profile?Is the image presented in the photo consistent with the rest of your profile? Would someone read your profile and think, “Yes, the person in the photo matches my expectation based on what I'm reading?" Yes No Photo UploadPhoto Upload. If you already have a photo(s) please upload them here. Feel free to upload multiple files if you would like our recommendation on which one to pick Drop files here or Accepted file types: jpg, jpeg, tif, tiff, png, gif. Profile Header AreaProfile Header Area. (Name, Headline, Industry, Location) This is the first thing people tend to notice about you and what frames the rest of their experience on your profile. In the case of search results, this is the only written information people will have about you.Name :: Is the name on your profile the same one you use on a day-to-day basis?Name :: Is the name on your profile the same one you use on a day-to-day basis? Yes No Headline :: Is your profile headline set to your current job title and company?Headline :: Is your profile headline set to your current job title and company? Yes No Headline :: If yes, is your job title something that will make sense to your clients (meaning the people you serve), or will require more direct language?Headline :: If yes, is your job title something that will make sense to your clients (meaning the people you serve), or will require more direct language? Yes No Headline :: Are you allowed to customize your headline as per compliance guidelines?Headline :: Are you allowed to customize your headline as per compliance guidelines? Yes No Define Your Target AudienceAny specific keywords you wish to rank for on LinkedInAny specific keywords you wish to rank for on LinkedIn. Please list at least 3, the more, the better. Target Audience KeywordsTarget Audience Keywords. Please list at least 3, the more, the better. What are the main services your provide?What are the main services your provide? Please list at least 3, the more, the better. Of those services, which one(s) should we focus on?Of those services, which one(s) should we focus on? Do you have any specific skills or specialties?Do you have any specific skills or specialties? Please list at least 3, the more, the better. Do you target any specific industries or types of clients?Do you target any specific industries or types of clients? Please list at least 3, the more, the better. Do you target any specific locations? (Ex: National, Regional, State, Area, County, City or Neighborhood?)Do you target any specific locations? (Ex: National, Regional, State, Area, County, City or Neighborhood?) Please list at least 3, the more, the better. Where do you live and where do you spend the majority of your time?Where do you live and where do you spend the majority of your time? Please list at least 3, the more, the better. Contact InformationWebsite LinksWebsite Links. You can add links to your LinkedIn profile that will send visitors to other online sites. This will help direct them to relevant information and can help brand you more fully. (Examples: Website, Bio, Your Meet the Team page, Personal Website, YouTube, Social Media Links, etc.)Link NameURL Address Custom Profile URL :: Have you customized your LinkedIn Profile URL address to make it easily sharable?Custom Profile URL :: Have you customized your LinkedIn Profile URL address to make it easily sharable? Yes No Custom Profile URL :: What is your middle initial if your first/last name combo is taken?Custom Profile URL :: What is your middle initial if your first/last name combo is taken?Email :: Do you wish to share your work email address?Email :: Do you wish to share your work email address? Yes No Phone :: Do you wish to share your work phone number(s)?Phone :: Do you wish to share your work phone number(s)? Yes No Visible Phone NumbersVisible Phone Numbers. Feel free to list as many phone numbers as you would like; direct, mobile, toll-free, extensions, etc.Type of PhonePhone Number SummaryUse the following script to help create a short, to-the-point, professional personal statement that is both differentiated & aligned with the company.Describe what you do on a day-to-day basis in two sentences, without using technical jargon:Describe what you do on a day-to-day basis in two sentences, without using technical jargon:What is it about what you do or how your company operates that resonates the most for you?What is it about what you do or how your company operates that resonates the most for you?Do you want to share a personal statement on your LinkedIn profile to help your readers connect with you as an individual?Do you want to share a personal statement on your LinkedIn profile to help your readers connect with you as an individual? Sharing a small amount of personal information on your LinkedIn profile can help humanize you and allow others to make a connection with you. You don’t have to share everything, just a piece of information that you would feel comfortable sharing with business colleagues in a professional environment. Yes No What is an activity(s) you enjoy in your time outside of the office?What is an activity(s) you enjoy in your time outside of the office?What is a favorite memory/experience/aspiration in that activity?What is a favorite memory/experience/aspiration in that activity?Have you published anything?Have you published anything? Include names of blogs, printed articles, ebooks or anything that we can share. What year they were published, links to content, etc. ExperienceProviding information about your experience can make it easy for others to see what makes you great today. Consider "going back" at least 10-15 years. In the case of promotions, if the hops were rapid, create one position with the highest title achieved, and use the description area to describe the career ascension. If each job was significant, consider creating a different position just for it.Current PositionOfficial Job TitleOfficial Job TitleDesired Visible Job Title on LinkedInDesired Visible Job Title on LinkedInHow long have you been in this role?How long have you been in this role?Start DateEnd Date Did you hold any other roles in the company before your current position?Did you hold any other roles in the company before your current position? Yes No If Yes :: Title(s), Start Date(s), End Date(s), etc.If Yes :: Title(s), Start Date(s), End Date(s), etc.Do you wish to add Previous Positions?Do you wish to add Previous Positions? Add Previous Position #1 Add Previous Position #2 Previous Position #1Official Job TitleOfficial Job TitleCompany NameCompany NameHow long were you in this role?How long were you in this role?Start DateEnd Date Describe what you did on a day-to-day basis in two sentences, without using technical jargon:Describe what you did on a day-to-day basis in two sentences, without using technical jargon:Describe what you liked most about this job/companyDescribe what you liked most about this job/companyDescribe what your company didDescribe what your company didPrevious Position #2Official Job TitleOfficial Job TitleCompany NameCompany NameHow long were you in this role?How long were you in this role?Start DateEnd Date Describe what you did on a day-to-day basis in two sentences, without using technical jargon:Describe what you did on a day-to-day basis in two sentences, without using technical jargon:Describe what you liked most about this job/companyDescribe what you liked most about this job/companyDescribe what your company didDescribe what your company did Education, Organizations & CertificationsGreat for contacts who share your Alma Mater or Outside ActivitiesDo you want to list your education (undergraduate or graduate work)?Do you want to list your education (undergraduate or graduate work)? Yes No Education ListEducation List. Please list as many as you would likeSchoolMajor / FocusStart DateEnd Date Do you want to list any organizations, charities or groups that you belong to?Do you want to list any organizations, charities or groups that you belong to? Yes No Organization ListOrganization List. Please list as many as you would likeNameRoleStart DateEnd Date Do you want to list any Certifications, Awards or Achievements?Do you want to list any Certifications, Awards or Achievements? Yes No Certifications ListCertifications List. Please list as many as you would likeTypeNameDateDescription SubmitFeel free to go back and review your answers or hit "Submit" below to complete the form.
