It must be nice to work in marketing for some of the world’s largest companies. The practically unlimited budgets they work under makes it possible for their most creative people to come up with some really great commercials, clever ads, and a unique online presence. However, this is not the way it works for most marketing professionals. Rather, most have to deal with tight budgets and have to stretch them as far as possible.
For those who have to work with some constraints on their talent, you can at least take heart in the fact that such constraints are easier to get over than they once were. The reality is, your company only has to get a little creative in order to make this work. It is not nearly as difficult as some might like you to believe.
Old, But New
One suggestion is to use some old material that already exists either in the market, or your own company, but spice it up a little. Maybe there is some fact about the industry floating around which can be repacked to make a point. You can add some color, graphics, and additional information in order to create a brand-new marketing piece that stands out to people.
Create a Contest
If you want some strong engagement from your fans, why not consider an online contest of some sort? This will promote engagement and bring more people in to view the site and products you have to offer. A contest is not that expensive depending on the prize that you are giving away, and the excitement of said contest can really get people excited about your brand. Offer a free trial or product to gain interest with new customers. You can easily do this through social media without much cost. Frontier, who offer business internet plans in cities around the U.S. says the versatility of marketing online puts many small businesses in a better position locally.
Business cards may seem old hat to some, but they can still stand out as a way to get new business if you do it right. You want to make a card that is not bland and drab like the others. Instead, add a funny slogan, some color, maybe even a picture to the card to make it stand out. People appreciate something that looks like it has some effort put into it. Business cards can still be purchased in bulk for cheap and yet make quite a statement.
Consider a few of these marketing options as something you might want to try. There are plenty of choices out there, but all of these are certainly within the budget of any small business trying to make their way in their industry.