Efficiency in business refers to how long it takes to finish a given task. People often say that marketing is the most valuable resource in the industry. That is the ability of a business to identify its customers and fulfill their needs. Time is the most valuable and limited resource, and a proper content marketing strategy depends on the way every business day is spent in meeting business goals. As a businessman, I would be particularly interested in looking at how to use Gemba in my warehouse, to keep myself updated on the marketing process. Business efficiency and marketing go hand in hand, and some things can be done in marketing to improve efficiency. Marketing and advertising are inseparable but should be handled carefully as a poor advertisement can lead to low business efficiency.
Digital marketing and advertising
The rapid growth of digital media has led to new ways and opportunities for marketing and advertising, fueled by technology and development of devices. Digital technologies are becoming important, and when used to complement traditional marketing methods, they offer more business efficiency. With emails, social media, internet and smartphones, this is an area worth looking into.
Use of Social media in marketing and advertising
New digital channels and tools are continually emerging and shifting. There have been dramatic changes in how customers learn about and buy products and services. Online marketers need to understand the impact of social media marketing as more and more customers continue using such platforms to look for commodities and services.
For instance, 40% of American online shoppers use smartphones for in-store shopping, while 71% of customers rely on social media feedback and recommendations regarding a particular brand. Consumer reviews about a product or service are one of the most trusted means by shoppers than other marketing promotional efforts.
When using social media, target your customers carefully, being sensitive to gender, interests, geography, and age. Social media advertising and marketing should be time and date conscious, looking out at the opportune time. Have a way to grow the social signal where social media community can share, like, recommend, and talk about your business.
Marketing using video
Video use is increasingly becoming popular in marketing as it is a pleasant and cost-effective way to reach out to customers. A behind the scenes clip that is shareable sends a strong message on a company’s ethos and mission. Powerful messages can be communicated through video quickly and efficiently, including fun and animated videos, in creating brands trust and awareness.
Using email marketing list
As one of the most important online marketing strategy, this list of leads and customers allows you to contact them directly regarding your service or products. As the business aims at growing the list, it is essential to know why people unsubscribe from email lists. Maintaining these customers includes giving them required answers, adding value with specials, time-sensitive deals, and exclusive content. Subscribers are affected by delivery times, subject lines, and headlines, and care should be taken on email list marketing communications. This can be improved by an automated platform that organizes and monitors business campaigns, conversion, leads and open rates. Such a platform can enhance efficiency if it can automatically email customers and leads. Customized emails to individual leads that are well timed to make a purchase can be a big plus.
Online content editorial calendar
An editorial calendar should have specific details on the proposed content like headline, keywords, target audience and topic. It should have content for email campaigns, blogs, and social media. To come up with original material that can be used to increase business efficiency, research, content promotion, optimizing for SEO, writing and tracking content effectiveness is essential. Optimizing the editorial calendar will help marketing automation in restructuring each process where one can tell when something is happening, and get notified when a product is due. The optimizing gives you an overview of areas that are doing well and those that need improvement.